Risk Management At Rio Olympics 2016 Essay - 1701 Words

Abstract Brazilians welcomed the long-awaited decision of making Rio de Janeiro the host of the 2016 Olympic Games with tremendous excitement. Although Rio’s fantastic natural beauty added to its attraction in hosting the games, its alarming rates of public health and security issues immediately triggered worldwide criticism. This makes the stakes very high when hosting the Olympic Games. This paper examines the process of risk assessment and risk response in relation Rio Olympics 2016. The paper explores the consensus that Brazilians will be more equipped to address actions taken by organized crime capable of affecting the Olympic Games than to face a terrorist attack. The paper further explores criticisms and assesses Rio’s ability to prepare for this important event. Keywords: risk management, Olympics, Rio Risk Management at Rio Olympics 2016 Introduction to Risk Management Enterprise risk management is a process, effected by an entity’s board of directors, management and other personnel, applied in strategy setting and across the enterprise, designed to identify potential events that may affect the entity, and manage risk to be within its risk appetite, to provide reasonable assurance regarding the achievement of entity objectives. (COSO, 2004) This definition, provided by Committee of Sponsoring Organizations of the Treadway Commission (COSO), captures key concepts fundamental to how companies and other organizations manage risk, providing a basis forShow MoreRelatedThe Olympic Event Is Not An Exemption Because3903 Words   |  16 Pagesevents accompanied by risks risk of their own kind. The globalization process has greatly contributed a lot to the risk-changing environment that is growth in technology, environmental, economic and social culture. These factors are facilitated by urbanization, the increase in the interdependence and the techno logical innovations However, the Olympic event can be theorized as one of the magnets that greatly amplifiers both the operational and organizational risks. The Olympic event does generate itsRead MoreCase Study On The Olympics And The Risks That Comes With It Essay2078 Words   |  9 PagesRunning Head: Case Study Draft 1 Foster Wilkins CYBR 610-T301 Risk Management Studies (2171-1) Professor Steven Maestas October 17, 2016 Case Study Draft 2 Abstract A case study is a situation of events that involves a real or hypothetical scenario that includes real life problems if ever one to occur. Case studies are one of the most beneficial problem solving techniques a business can invest in because they can help improveRead MoreEssay On Local Economic Growth1839 Words   |  8 Pageseconomic crisis and struggling with crime, corruption, and overall public health. They attempt to make these areas into tourist hubs and hold events like the Olympics to have a positive impact in the local economy. Areas such as Time Square in New York City and Rio de Janeiro in Brazil which was just the host city to the most recent summer Olympics in 2016, are areas that the government put lots of money into, in attempt to get the local economy booming. Today when you think of New York City one of theRead MoreThe International Olympic Committee ( Ioc )2527 Words   |  11 PagesGeorge Grigsby Historical Foundation March 12, 2016 Rio 2016 In September 7, 2007 the International Olympic committee (IOC) when over the application for the host city for the 2016 summer games. Amount those cities was Rio scoring a high of 6.3 on the rating. Rio is rich in activities, religion, culture but Rio face many problems, some of those problems are crime rate is high, pollution and poverty that excite in that area. Looking back on the history of Brazil will show that it is a countryRead MoreThe Crime Of Brazil And Brazil1698 Words   |  7 PagesThese crimes are born in the favelas and spread through the streets of Brazil. The economic growth of Brazil over the years has benefited the rich puppeteers of the society, but it has made life more miserable for the poor (McCann, Bryan). Not just in Rio, but favelas have spread throughout many cities in Brazil and now they are the number one birthplace of different types of crimes in the country. In this paper, we will analyze an article published on the online version of ‘The Guardians† regardingRead MoreForeign Market Entry Strategy - Four Seasons in Brazil23037 Words   |  93 Pages[pic] [pic] Four Seasons Hotels and Resorts Strategic Marketing Plan for Entry into Rio de Janeiro, Brazil [pic] EXECUTIVE SUMMARY Four Seasons Hotels and Resort is the world’s premier luxury hotel management company. It is currently operating 83 hotels in 35 countries and has built an unrivalled reputation for reliability, trust and connection with its guests (Four Seasons, 2010). As the hotel mogul prepares to enter Brazil, this paper narrates in detail the marketing plan Four SeasonsRead MoreChapter 3 Managing in a Global Environment Essay1358 Words   |  6 PagesChapter 3- Managing in a Global Environment Notes * Today’s companies and managers operate in a borderless world that provides both risks and opportunities * Globalization- Refers to the extent to which trade and investments, information, ideas, and political cooperation flow between countries * The most globalized countries according to one ranking are Belgium, Austria, the Netherlands, Switzerland, and Swden * Managers can move their companies into the international arena on a varietyRead MoreDeveloping Countries Mega Events5254 Words   |  22 PagesJohn, Pelle, Kimberly Encyclopedia of the modern Olympic movement, Greenwood Publishing group, 2006 25 Gleeson, Mark. SA faces $1bn World Cup stadium bill. Mail Guardian [JOHANNESBURG] 1 Oct. 2006. Print. 25 Hall, Alan   10,000 hookers, mob wars, drugs and Pounds 10billion... the Mafia can twait for German World Cup 2006†Ã‚  :[Final 1 Edition].  Ã‚  The Sun   2   Jul  2002, ProQuest Newsstand,  ProQuest. Web.   17 Aug. 2009. 25 Hohler, Bob OLYMPIC WORLD TURNS WITH EVER-LESS AMERICAN INFLUENCE  :[THIRDRead MoreAnalysis of Pr Activities of PG3818 Words   |  16 Pageslevel of responsibility towards maintaining smooth operation of its Public Relations. For the purposes of this assignment, we would be looking at the PR activities of Pamp;G UK amp; Ireland, especially in connection with the upcoming London 2012 Olympic Games. *(Source: Pamp;G Company Website) Past Pamp;G Public Relations: A Historical Perspective Since its inception in the early 19th century, Pamp;G maintained its focus on quality and innovation. They not only maintained their successRead MoreA Report On Brazilian Hotel Industry2153 Words   |  9 PagesHotel Industries (ABIH), there are more than 28.000 means of accommodation in the country and the sector moves around USD 2 bi-dollars per year, growing at a rate of 8 to 10% annually. The fact that Brazil is hosting the 2014 World Cup and the 2016 Olympic Games also contributes to attract investors to the sector, especially after the great incentives for foreigners established by the Brazilian government, in an attempt to supply the country’s future demand for accommodations. Even though the hotel

Graduation Speech Essay - 1202 Words

Depending on who you talk to, you get different opinions on what subject that you’ve studied in high school will help you most out in the real world. Ms. Bow tried to tell you it’s being able to diagram sentences and understand Shakespeare. Mr. Roberts, on the other hand, has a picture of a toppling bridge that says Engineer missed just one Trig assignment. If you’ve spent a lot of time staring at Mr. Groons podium during lectures, you’ve read that He who knows only his own generation remains always a child. But what does this all mean, how do we truly apply everything we’ve learned in the past four years to the rest of our life, and what really is the most important thing to take away with us from high school? Well, I’ll tell you my†¦show more content†¦But you’re making a mistake. Expanding your knowledge broadens your horizons. Keep it up. In the book Oh the Places You’ll Go by Dr. Seuss, there is a terrible place that you don’t want to get stuck in called the Waiting Place. We are all too good to spend time in the waiting place where people are: Waiting for a train to go or a bus to come, or a plane to go or the mail to come, or the rain to go or the phone to ring, or the snow to snow or waiting around for a Yes or No or waiting for their hair to grow. Everyone is just waiting. Waiting for the fish to bite or waiting for wind to fly a kite or waiting around for Friday night or waiting, perhaps, for their Uncle Jake or a pot to boil, or a Better Break or a string of pearls, or a pair of pants or a wig with curls, or Another Chance. Everyone is just waiting. The point of this is that you can’t spend your whole life waiting for your life to start. Start living now. It’s the everyday occurrences and trivial details that make life meaningful. If you’re always thinking that once I’m in college, or done with college, or married, or have this job, or that car, then will my life begin to be good, you will never be satisfied. Once you have it, that great career you’ve always wanted is still just a job. A car is just a mode of transportation. Don’t wait for opportunities to come to you, go out andShow MoreRelatedGraduation Speech : My Graduation Essay1022 Words   |  5 Pages My Graduation A Graduation ceremony is one of the major steps in life, it marks the start of new changes in our lives. It ushers us into growing up and be responsible for our actions. It marks a new dawn of embracing life experiences, cultivation of good work ethics and eventually culminates in chasing our dreams. On my graduation day, I woke up to the sweet aroma of the breakfast my sister was making. I sat down to eat when the food was ready. It took me about 2 hours to finishRead MoreGraduation Speech1128 Words   |  5 PagesSasenarine Tomby Graduation Speech 2011 Good afternoon [name of members of the head table], teachers, parents, students, fellow graduates and distinguished guests. I must first and foremost thank God for this blessing and honor to stand before you today as Valedictorian of the Class of 2011. Yet, today is not only my day to shine. Every graduate present here is deserving of high praise and recognition and I would like to congratulate each of you on reaching this milestone in life. IRead MoreGraduation Speech650 Words   |  3 PagesCongratulations everyone, congratulations. If youre participating in this graduation ceremony, youve taken the next step toward your future goals and dreams. For those of you that just finished your transfer degrees, congratulations. To those of you that came back to school after a few years off to get a better education, congratulations. To those of you that came to get a certificate or learn IT or computer programming so you can get a better job, congratulations. Now that youre moving onRead More Graduation Speech Essay1010 Words   |  5 PagesLadies, gentlemen, parents, friends, family, staff, fellow students: Instead of taking up more time and reading my speech, it is available to you at http://www.olen’s_speech.com. Thank you. No, just kidding. But seriously folks... Today we are gathered here to celebrate our graduation from 12 long years of schooling. The education granted to us has been a privilege. One so graciously given to us by the citizens of our state, by our community, and by our parents. Today would not beRead More Graduation Speech Essay1009 Words   |  5 Pagesyou might ever sit through. Most of us, though, and I regret that I am in this group, will sit through many more ceremonies -- ceremonies longer and more tedious that this or anything else you can imagine. If you think this is bad, try a college graduation. Think, that is, attend a wedding. And, if just for a moment you think that that is bad, just be thankful you have never attended or will attend a Bar Mitzvah. The only ceremony I think anybody would truly enjoy attending is a funeral. But, onlyRead MoreEssay on Graduation Speech830 Words   |  4 Pagesthe senior class president. A few weeks ago, I was told that I would be speaking at graduation. I was asked to put together a speech for tonight -- Ive become experienced at speech writing over the past couple of weeks. The speech that you are hearing is the fourth one Ive written, the recycle bin needs to be emptied at home and I need a new highlighter. Thank you, Mr. Mier, you get an A+ for your help as my speech teacher but an F for saving trees. Tonight Id like to talk to three groupsRead MoreAn Example of a Graduation Speech653 Words   |  3 Pageswriting papers, doing homework, taking an occasional pop quiz, and of course taking countless exams, it is that time that we all anticipate†¦Graduation! Purpose Statement: Since the majority of us are seniors, and graduation is a little less than a month away, I am going to provide you with some historical background information and some fun facts about graduation in order to make the occasion even more meaningful than it already is. Road Map: Most of you could probably agree that high school wasRead More Graduation Speech Essay1516 Words   |  7 Pagesstudy abroad, and with the great help of the Turner family, Ms. Joy Fitzpatrick who is the international student program coordinator, and my parents, I entered America as an international student on March 11, 2001, only one week after my high school graduation in Japan. It seems as though yesterday when I saw my host mom crying at the airport to see me landed to America safely, as if she were welcoming back her own daughter. I still recall the very first class I took. I was so scared and nervous thatRead More Graduation Speech Essay1115 Words   |  5 Pagesthis graduation speech, several people suggested including a profound quote offering â€Å"encouraging advice to the young graduates†, and then there were others who said, â€Å"eh don’t worry about it, no one listens to those anyway.† Fortunately, I was actually able to take from both suggestions and found a happy balance. You see, I won’t tell you today to: â€Å"Dare to dream† or â€Å"Find your own vision† or even to â€Å"Strive for excellence,† or any trite clichà © that’s ever been said in a graduation speech. SoRead More Graduation Speech Essay560 Words   |  3 PagesWhen they were trying to find someone to give this speech they first asked the most intelligent, smart person they could find. But she turned them down. So then they asked the most beautiful, lovely, attractive person they could find. She also turned them down. Next they asked the nicest, sweetest, kindest, most sincere person they could find. Then I decided it would be rude to turn them down three times in a row, so here I am. How many people here like tomato soup? Come on, raise your hand if

Credit Card Use and Risk in E-marketing Australian Perspective

Question: Define the Credit Card Use and Risk in E-marketing for Australian Perspective. Answer: Introduction E-marketing is a fast growing service. E-marketing involves the activities of banking payment, purchase of goods and payment of bills initiated by marketing organizations. The benefits of e-marketing is that the consumer can carry out the activities from the precincts of his home, office or wherever he wishes. E-marketing has been used by a large population of all ages for the purchase of goods. E-marketing organizations are able to deliver every conceivable goods to the door step just by the click of the mouse. The growth of the e-marketing sector has been possible with the growth in the internet facilities. E-marketing has a negative side to it. The negative side is the security as well as privacy issue of the person using the credit card. In online transactions there is no way to secure that the person using the credit card is the legitimate holder of the credit card. Again even though the person using the credit card may be the legitimate owner of the credit card but when he is using an e-commerce site he enters his credit card information there is an inherent risk of cyber security. There is the risk of a fraud and identity fraud being conducted online. Even though the banking system is taking care to reduce the risks but the consumer should be aware of the risks involved. It is the responsibility of the consumer to take adequate precautions to such risks. The present research would focus on the awareness level of the consumer towards use of e-marketing whilst using the credit card. It would also focus on the defensive measures taken by the consumer to prevent credit card frauds. Literature review E-commerce refers to the use of electronic means for the transfer of funds. The purpose of transfer of funds can be for trading of products and services. The transfer of funds uses the backbone of electronic networks. This started in the 70s with the use of electronic networks for transfer of funds. The first practical use of e-Commerce was the cash less transfer of funds between the banking institutions with the aid of telecommunications network. Presently an advanced use of this is seen in the everyday use of ATMs. This started in 1980s. This use of electronic medium between banks advanced to the use in -standard business documents. All these happened with the growth of the internet. As the internet grew so did the variation in the use of funds for purposes other than banking business. Thus was born e-Marketing, a platform in which trade in products, goods or services to take place (Barnes and Hunt, 2013). The Australian Payment Clearing Association (APCA) is the payment clearings regulatory body of Australia. Since 2006 it regularly publishes data on different frauds conducted when using cheque and cards. The APCA collects the data from different financial associations and publishes them. It is APCAs imitative to inform the consumer of the different process of fraud that are being conducted. Australia had about 15.5 million credit card users in Dec 2013 (APCA 2014) and 16 million in Dec 2014 (APCA 2015). The total fraud conducted via credit card in 2014 was $304 million and in 2015 was $387 million. Different types of frauds that are occur on cards are Counterfeiting, Stolen cards, transactions done with cards that were not received by the actual owner, fraudulent use where data from someother owner was used, use of cards for purchase of online products etc. Gupta (2013) studied the use of mobile technology in the global banking system. According to Gupta the internet technology has greatly influenced how people use information in the purchase of products. Banking institutions are aware of this growth and are investing in the mobile technology sector for development of security features. According to him most banks that the mobile sector will help them reduce the cost of financial transactions. Hay and Webster (2014) studied the extent of crime being, done in Australia. According to them the challenge to prevent credit card is in development of strategies to reduce the risks of such frauds so that the loss to the financial institutions and merchants can be reduced. According to them the level of credit card fraud being undertaken by transnational criminals is growing. Correspondingly there is a widening gap in the perceived widening of the gap to understand how sophisticated credit card crime is taking place. They suggest methods to tighten the access points, limiting the use of cards to the internet, the use of cards having a geographical limitation and to have different PIN for different cards. A study was conducted in Victoria, Australia amongst the consumers, retailers and stakeholders like the government, industry etc. The study found that there is a lack of understanding of the concerns of the three. There was felt the need for proper dissemination of information regarding the ways and means in which fraud is being conducted on credit cards. The government and law enforcement should be more proactive with the information to what they are doing to prevent such crimes. There was felt the need for monitoring of the e-retailers activities. The surveyors felt that consumer associations should provide a platform for grievance redressal, educate and monitor retailers, consumers and stakeholders (Ha and McGregor 2013). A study conducted amongst undergraduate students of Melbourne, Australia in 2007 to access the risk of credit card use and the risks it possess in the E-market. The study wanted to explore the awareness level and thus the experience level of the students towards credit card use and fraud. It also examined as to how the students dealt with such online frauds and thus make policy recommendations based on the survey. The study found that 46% of the students use the internet to purchase goods and about 35% of use credit cards for payment purposes. Most of them had a weekly average purchase of $100. The study also found that a high of 85% of the students were of the risks involved in the use of credit cards. Different types of credit card frauds were surveyed. The highest the student faced was fraud caused due to spam (Barnes and Hunt, 2013). A study found that for the adoption of the e-Commerce business there should be organizational e-Readiness, the strength of the brand of the product, advantage of using the e-Commerce institution, the purchasing power of the consumer. Some of the negative factors of not using e-Commerce if the lack of product trial facilities, reluctance to use credit card, absence of good quality websites and lack of trust due to security and privacy concerns (Alghamdi, Nguyen and Jones 2013). A comparative study between Pakistan and Australia found that to influence consumers the websites should be specific to the demands of the country. The websites should respect the cultural and socio-economic demography of the consumer (Sohaib and Kang 2014). Thus e-Commerce websites should be dynamic with the requirement of the region and the user. A study conducted in 2013 in Australia found that Cash remained one of preferred modes of payment. Though the use of Cash has reduced drastically. Older people generally prefer cash as method of payment. The share value of use of card for purchase in the last three years (including 2013) has increased as compared to that of cash. In fact in 2013 more consumers preferred card (debit and or cash) in relation to cash (Meredith, Kenney and Hatzvi 2014). A study conducted in Australia showed that there is a relationship between credit card frauds and online marketing. The study was able to show that with increase in the level of awareness of the credit card user there is a decrease in the his getting caught in the fraud (Sofo and Sofo 2016). Research aim The aim of the research is to evaluate the risks involved in e-Marketing using Credit Card Research question The research question for this assignment is as follows: How frequently do you use credit card for purchasing of online goods Are you aware of the risks involved in the use of credit cards for e-commerce What precautions do you take for prevention of risks from the use of credit card risks Research objective The objective of the research is as follows: To understand the awareness of the e-commerce consumers towards its potential risks To examine how consumers deal with the e-commerce incidents To gain an insight into how the consumer can be protected from e-commerce fraud through the use of credit card. Research methodology To be able to achieve the primary objective of the research both a qualitative and a quantitative data will be used. The qualitative research is done since the sample size will be small. The basic idea of qualitative research is that it depends on the skills and intelligence of the interviewer. The quantitative research will be used to quantify the variables (Zikmund 2013). Data Collection and Analysis Primary data will be collected in the form of a survey questionnaire (refer Appendix for survey questionnaire). The use of primary data is found suitable since a population can be analyzed through the collection of data. The focus of the survey would be to visualize how frequently consumers use e-Commerce to purchase goods online. The survey would also indicate the type of goods that consumers generally prefer to purchase online. This would help us in gaining an understanding into what are the preferred methods of payments for goods that he purchases online. Thus we will be able to understand whether the consumer / buyer is aware of the risks involved in doing e-commerce specially by the use of credit cards. The above would be used to perceive the different precautions being taken by the consumers to avert such risks. For the analysis, exploratory data analysis tools will be used. This will be used to quantify the data. The data will be analyzed for demographic and socioeconomic differences. Non-parametric and non-parametric studies will be used to ascertain the correlation between the data. Expected research outcome The present study on the use of credit cards by the consumer in e-marketing will demonstrate the awareness of the consumers towards the use of credit card. It will also demonstrate his awareness towards the risks that are involved in the use of credit cards. Thus it will give and insight into the safeguards taken by the consumer towards the perceived risks. Conclusion The benefits of e-marketing is that the consumer can order any goods from the precincts of his home, office or wherever and whenever he gets the urge to purchase goods. E-marketing organizations are able to deliver every conceivable goods to the door step just by the click of the mouse. The growth of the e-marketing sector has been possible with the growth in the internet facilities. But this growth in the e-marketing / e-commerce is not without its drawbacks. With the increase in e-commerce trade unscrupulous elements have devised methods to hack into the information of the consumers credit cards. Once they get hold of the information they use this information for their benefits thus depriving the legitimate owner of the credit cards of its benefits. The stakeholders in the e-commerce industry are aware of such frauds and are doing their best to protect the interest of the consumer. But the consumer also needs to be aware of the risks and thus should take precautionary measures. It is only when the consumer becomes aware of the risks of e-marketing with credit cards that he will be able to secure himself and hence prevent frauds. References Barnes, S., Hunt, B., 2013. E-Commerce and V-Business. Taylor Francis.pp.214-232 Ha, H. and McGregor, S.L., 2013. Role of Consumer Associations in the Governance of E-commerce Consumer Protection. Journal of Internet Commerce, 12(1), pp.1-25. Australian Payments Fraud Details and Data - Australian Payments Clearing Association 2014 Australian Payments Fraud Details and Data - Australian Payments Clearing Association 2015 Barnes, S., Hunt, B., 2013. E-Commerce and V-Business. Taylor Francis. Hay, B. and Webster, J., 2014. Responding to organised payment card compromise and subsequent fraud. Journal of Payments Strategy Systems, 8(1), pp.30-42. Gupta, S., 2013. The mobile banking and payment revolution. European Financial Review, 2, pp.3-6. Zikmund, W.G., Babin, B.J., Carr, J.C., Griffin, M., 2013. Business Research Methods. Cengage Learning. Alghamdi R., Nguyen A., and Jones V., 2013. A Study of Influential Factors in the Adoption and Diffusion of B2C E-Commerce, Int. J. Adv. Comput. Sci. Appl., vol. 4, no. 1, pp. 8994, Sohaib, O. and Kang, K., 2014. Cultural Aspects of Business-to-Consumer (B2C) E-commerce: A Comparative Analysis of Pakistan and Australia. The Electronic Journal of Information Systems in Developing Countries, 61. Meredith, J., Kenney, R. and Hatzvi, E., 2014. Cash Use in Australia. RBA Bulletin, June, pp.43-54. Sofo, F. and Sofo, M., 2016. The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud. International Journal of Online Marketing (IJOM), 6(3), pp.1-14.

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Introduction ‘Start-up Zeo’ is an organization established in Massachusetts that deals with manufacturing personal sleep monitor device. The device has capability of consolidating data from brain in the process of sleeping. It is new in the market and designed in form of a sleeping coach, hence the product requires breakthrough within the market.Advertising We will write a custom report sample on ‘Start-up Zeo’ – Personal Sleep Monitor Device specifically for you for only $16.05 $11/page Learn More Development of new product is always considered formidable task owing to the expenses and processes involved (Weihrich, 2010). Activities taken to launch the same product to enter the market are difficult tasks for organization’s management team to be carried out. In many cases, organizations find themselves struggling in the process of choosing appropriate marketing strategies to apply since new products at times demand application of contrary marketing strategies other than those earlier designed by the firm (Dubois et al., 2007). Application of different strategies across product portfolio is necessary for the purposes of helping new product come into limelight. One of such strategies, cost-leader strategy, could help ‘Personal sleep monitor device’ approach target markets. This is since such a strategy would demand ‘Start-up Zeo’ to constantly monitor competitive challenges and appropriate responses capable of granting competitive advantage within the market. In such a case, adoption of new technologies and innovations is recommended. Such organizations should choose a marketing strategy capable of bringing success by proving worthiness of new products (Kotler et al., 2009). Launching of a new product requires strategic and effective steps capable of commanding high demand within the market. Effectiveness of the method used in introducing new product depends on careful planning and preparation. Manufacturing process is one of the initial processes used in product development which determines quality of final product. However, product launching presents the very final stage in product development process (Kotler et al., 2009). Quality products cannot be sold in the market until launching is clearly articulated; this determines revenue and profit margin obtained on the same product. Successful launch enables easy penetration in both local and international markets, and this grants access to new customers, while at the same time expanding current business domains. There should be efficiency within internal communications which represent vital factor for success of an early program. Senior management should be willing to commit resources for the success of processes during launching (Kotler et al., 2009). Main findings: Launching of ‘Personal Sleep Monitor Device’ Business organizations should be aware of high number of cases concerning new product failure within the market. Therefore, it is necessary to take caution based on anticipated market uncertainties, such as fierce competition from such rival products as IKEA. False start or rather poor launch of product within the market usually presents a pre-requisite to its failure within same target market segment.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This calls for thorough research before undertaking serious and effective launch (Omar and Nwankwo, 2011). At the same time, it is important to note that successful launch does not guarantee success to poor quality products. Internal launching is important since there is need for consolidating internal support as well as resources (Khanna, 2010). The process requires active involvement of the whole organization team starting from top management; these include those involved in designing new product, production, sales and marketing teams. Use of appropriate communication links assist in creation of the overall awareness among distributors and sales forces. This is usually the result of well-designed incentive program capable of injecting necessary force in sensitive processes during the product launch (Schneider and Hall, 2011). There is need for pre-launch activity since ‘Personal Sleep Monitor Device’ should be channelled through retail network within hotel and hospitality industry. All incentives used in distribution process usually generate high return on interest at the initial stages. Such incentives are of great importance since they assist in building essential launch inventory which ensures product availability within retail outlets. Retail outlets will be provided with necessary key activities which should be monitored during launch. Launch guide should be prepared for ‘Personal Sleep Monitor Device’, indicating various roles of every party involved in the lau nch process. Clear examination of the market background is crucial since it helps in identifying available market opportunities within hotel industry. Launch guide gives details and reasons for introducing ‘Personal Sleep Monitor Device’ into the market. The definition of the target audience should also be included. Launch guide also contains available sales opportunities, including possible competitor reactions (Schneider and Hall, 2011). Launch guide used prior to actual launching process comprises details of the ‘Personal Sleep Monitor Device’. Such explanations are used as sales guide for retailers within the supply chain since it helps in enhancing their full understanding on product applications. Detailed training on device’s use and relevant product support system should be provided by the guide, including the assessment of identities of those to be trained. Other part of launch guide reveals indications on the nature of support required and d etails of the very launch event. At the same time, concepts touching national and local marketing communication mix are provided within the launch guide. Both the national and the local programs should follow full integration within the supply chain.Advertising We will write a custom report sample on ‘Start-up Zeo’ – Personal Sleep Monitor Device specifically for you for only $16.05 $11/page Learn More Launch guide should also give details concerning key activities and their timeline during the whole launching process. Arrangement of high-profile launch events should follow designated format. This depends on whether launching event will include all the sales people and distributors within high-profiled national event. In case of this device, media was used to gain all the required information about the product (Schneider and Hall, 2011). Launching process of‘Personal Sleep Monitor Device’ required careful planning since it was to determine turning point for Zeo Company. The process mentioned would involve high profiled activities with unknown end-results, hence requiring heavy investment in terms of finances and manpower. Successful internal launch solely depended on comprehensive internal communication processes. Production team should first of all sell their basic concepts to senior management provided with responsibility of committing available resources towards achieving success of the product. It would also involve winning approval of various departments within the same organization. It is important to sensitize entire staff on the scope and benefits of the intended product development processes. This should especially target sales and marketing department, required to have a full description of a new product to ensure communicating right information to consumers at launching and distribution stages. External communication requires sales and marketing staff to be capable of outlining the key q ualities of the product as well as identifying the key prospects (Schneider and Hall, 2011). The first process involves setting up of measurable objectives capable of linking purpose with expected outcome. In this case, a comprehensive launch plan is necessary since it assists in budget allocations. Since it is a technology based innovation, the value is based on must-have results which determine a choice of steering team capable of performing the processes. Several launching events could be chosen in this case, trade shows are considered suitable since such activity attracts different audiences and also enables easier identification of associated risks and success factors. Using media would demand that all parties involved, including reporters and editors, would undergo thorough training. On the other hand, use of trade events requires Zeo to invite third-party endorsers within the industry and also industry’s trade analysts. However, understanding of audience assists in cra fting suitable and appealing marketing messages (Schneider and Hall, 2011).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second step involves completion of product review where selected team evaluates performance based on the market needs. This involves ensuring that ‘Personal Sleep Monitor Device’ is certified by relevant authorities, and everything is appropriately documented. Reflection of innovation breakthrough requires that the product undergoes test market before actual launching. This involves running of local promotional campaign through selected distributors. Afterwards, market results should be evaluated and necessary adjustments made, as provided through feedback measures. Then making choice on the kind of launch event requires wide thinking whereby it can be done through the trade shows, street teams, mobile marketing, cyber events, press conferences and cocktail parties (Fifield, 2007). The third step should involve setting up of training programs targeting sales representatives. Those involved should have deeper understanding of the product which includes benefits and t he target market. This should be accompanied by comprehensive plan on sales as well as training follow-up. The launch process should be capable of creating eagerness and enthusiasm among the target audience. Focus should be set on leaving memorable and worthwhile experiences capable benefiting the audience, which basically means addressing consumers’ needs (Paas, 2009). Revenue target for the launch period has to be set including related incentives. In this case, use of advertising is preferable since several objectives can be accomplished through it. Such objectives include building consumer interest, increasing level of consumer awareness, giving directions on channels through which consumers can obtain the new product and granting them an offer on trial version of the new product. Trial versions of the new product are sampled through sales promotion activities (Rajan, 2007). The fourth process involves offering necessary incentives which would help distributors build initi al stock levels (Barnes et al, 2009). In this process, all those participating in the distribution network should have full information about timing and nature of the launch which should include promotional materials. Besides, the target audience should be given a follow-up, especially after the first announcement. Identification of the key areas where the product fits in the market place is crucial since it assists in choosing of appropriate public relation channel through which information can be relayed in the long run. The fifth process involves putting up of supporting structures in place where consumer support documents are delivered, and at the same time, customer care is to handle questions from clients (Piercy, 2009). Maintaining momentum is necessary after the product launch since real sales effort can begin on high note and reduce drastically, unless driven by some dynamic force. Activities that follow launching process should focus on incorporating promotional support sy stem to all distributors (Noe and Winkler, 2009). At the same time, adoption of direct marketing after launching event may assist in creation of good customer base within national platform. Conclusion Process of launching ‘Personal Sleep Monitor Device’ has proved extremely risky, since Zeo faced uncertainty of overselling the intended product. However, success experienced in the long run determines real market position of Zeo, and it should be noted that poor products can contribute to damaging company’s reputation. Normally, launches should not be dictated by stipulated dates but by product readiness. This gives allowance of any corrective measure to be made, especially, on the product quality. Crucial part of all these processes lies in the maintenance of the process momentum after launching event. Failure to maintain momentum at times leads to drastic drop in sales and may make the entire organization incur great losses. Recommendations Direct marketing shoul d target high-priority prospects since this enables easy identification of potential customer segments. This concept should be utilized in the process of making special offers, as well as detailed information concerning the new product. The concept creates opportunity of obtaining feedback based on consumer experiences with the product. Direct marketing offers required flexibility necessary for platforms used during launching and marketing events. Communications at the point of sales is very crucial since it can be used for the purposes of reinforcing media channels as well as giving complete information. Such additional information is capable of supporting sales development process through distribution channels (Omera and Bernard, 2007). Dealing with the current target market requires adoption of available technology used in international communication mix. These involve use of Internet and social sites where new product is promoted on the company’s website home page. There is also use of new product as footage in all the organizational e-mail correspondence, such as posting with a web link to get more information concerning new product. At the same time, management should work on proper modalities capable of ensuring that all the participants are committed to the new product based on clear knowledge and communication (Fill, 2009). References Barnes, C, Blake, H Pinder, D 2009, Creating Delivering your Value  Proposition, Kogan Publishers, London Dubois, P, Jolibert, A Muhlbacher, H 2007, Marketing Management a Value  Creation Process, Macmillan publishers, London. Fifield, P 2007, Marketing Strategy: The Difference between Marketing and  Markets, (3rd Ed), Heinemann Publishers, London Fill, C 2009, Marketing communications: Interactivity, Communications and Content, 5th edition, FT Prentice Hall, Italy. Johnson, M, Christensen, C Kagermann, H 2008, ‘Reinventing your Business Model,’ Harvard Business Review, Vol. 12, no. 2, pp. 5 1-59. Kotler, P, Keller, K, Brady, M, Goodman, M Hansen, T 2009,Marketing  Management, Prentice Hall, Harlow Khanna, T 2010, Winning in emerging markets: a road map for strategy and execution, Harvard Business Press, Massachusetts, US. Noe, R Winkler, C 2009, Employee Training Development 1st edition, McGraw Hill: Australia Pvt. Ltd Omar, M Nwankwo, S 2011, ‘Internet marketing and customer satisfaction in emerging markets: The case of Chinese online shoppers,’Competitiveness review, Vol. 21 no. 2, pp. 224-237. Omera, K Bernard, B 2007, ‘Risk and supply chain management: creating a Research Agenda,’ The International Journal of Logistics Management, vol.18, no. 2, pp. 197 – 216 Paas, L 2009, ‘Database marketing practices and opportunities in a newly emerging African market’,Journal of Database Marketing Customer Strategy Management, vol. 16 no. 2, pp. 92-100. Schneider, J Hall, J 2011, ‘Why most Launches fail,’ Harvar d Business Review, Vol. 4 Piercy, F 2009,  Market-Led Strategic Change, (4th Ed.), Butterworth Heinemann, Oxford Rajan, V 2007, ‘CRM Implementation: Effectiveness Issues and Insights,’Journal of  Service Research, Vol.9, no. 2, pp.184-194 Weihrich, H 2010, Management: a global and entrepreneurial perspective, Tata McGraw-Hill, New Delhi This report on ‘Start-up Zeo’ – Personal Sleep Monitor Device was written and submitted by user Mary Jane Watson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Collecting Used Vegetable Oil for Homemade Diesel Fuel

Collecting Used Vegetable Oil for Homemade Diesel Fuel Finding and maintaining a good supply of quality used cooking oil for diesel fuel  is as much about fostering relationships as it is about schlepping containers of the amber elixir. The best way to approach the subject is with a friendly upbeat â€Å"we can scratch each other’s backs† demeanor. When first meeting up with restaurant staff try saying something along the lines of, â€Å"Sure we can take that oil off your hands, and it won’t cost a thing.† This puts restaurant managers at ease, making them more likely to provide you with the vegetable oil you need to  make  biodiesel. Keep the Agreement Once you’ve successfully forged an agreement about the how, when and where you’ll pick up the oil, keep it. We can’t stress enough the importance of being prompt and reliable about pick-ups. This is especially important if the restaurant staff make the kind effort to put the oil in buckets or jugs for you. Do whatever you can to score that kind of an arrangement, because it is difficult and messy when you have to pump it out of a sticky, gooey- often smelly- oil barrel out behind the building. Magnify that description by ten on a hot, humid July afternoon.   Securing Your VegetableOil When packing the vessels of oil in your vehicle, make sure the lids are  tightly secured. Take the time to strap or wedge the containers in position or place them in crates to stabilize them for the ride home.  This may seem obvious, but it only takes one loose lid to spill an entire container of smelly oil all over your car.   Always Be Communicating Before getting a restaurant’s waste oil, be sure to ask if it is vegetable oil. A lot of restaurants use liquid shortening, and although it will work, it’s much less reliable for good biodiesel reactions than pure vegetable oil. Stay away from animal fat grease as well- it’s even more difficult to work with than shortening. It’s not good for your reputation among the restaurants if you agree to take their waste vegetable oil only to find it’s shortening or animal grease that you don’t want, and then have to extricate yourself from the deal. Worse still is to just stop collecting it without a word to the manager. If you find, for any reason, that you need to discontinue collecting oil from a particular establishment, give them the courtesy of notification. If you leave them hanging, word travels fast, and you can even ruin the opportunity for other budding â€Å"biodieselists† who will follow in your footsteps.

Summary Of The Handmaids Tale Essays

Summary Of The Handmaids Tale Essays Summary Of The Handmaids Tale Paper Summary Of The Handmaids Tale Paper Essay Topic: The Handmaids Tale A?Serena sits while Offred kneels on the floor. Rita, Cora, and Nick stand behind Offred. Nick s shoe touches Offred s. She shifts her pes off, but he moves his pes so it touches hers once more. A?Serena starts watching Television while Offred starts to woolgather about how she and Luke purchased bogus passports when they decided to get away. A?They told their girl they were traveling on a field day and planned to give her a sleeping pill when they crossed the boundary line so that she would non be questioned or give them off. A?They packed nil in their auto because they did non desire to elicit intuition. Summery- Chapter 15 A?The Commander strike hard the door and comes into the sitting room without Serena Joy s permission. A?He unlocks the leather screen box, and lift out the Bible. A?Offred admirations what it is like to be a adult male like him, surrounded by adult females who watch his every move. A?The Commander begins reading the narratives of Noah and Adam and Rachel and Leah out of the Bible. A?Commander reads a transition that accent about kid, and her married woman started shouting quietly. A?Offred was familiar to these narratives from the ruddy centre, where she heard so every twenty-four hours during breakfast. A?Offred Remembers the clip she met Moira in the bathroom and Moira decide to forge unwellness in hope of flight. A?She failed to get away and was harshly tortured by the Angels. Summery- Chapter 16 A?The Ceremony Continues, after reading the Bible. A?Offred was in Serena Joy s sleeping room with to the full clothed except her healthy white cotton underclothes. A?She lies between Serena Joy s legs, caput on her tummy, and both keeping their manus while Serena Joy s rings excavation into Offred s custodies. A?Once the commanding officer is finished with his responsibility he leaves the room. A?Then, Serena lets travel of Offred custodies and asked her to go forth the room, without Giving Offred a remainder. A?Finally while go forthing the room Offred admirations which one of us is worse for the Commander. Summery- Chapter 17 A?After the ceremonial Offred goes to her room. A?She puts butter on her face and custodies that she hid in her shoe during the dinner to replace for lotion. A?Offred can t autumn asleep, so she decides to steal a Narcissus pseudonarcissus, a flower. A?She wants the flower to be the message to the following Handmaids, by concealing it under the mattress A?After stealing the flower she finds nick nowadays in the posing room. A?Offred thinks of Luke as she kisses Nick. She thinks that Luke would understand. A?Offred thinks that this is excessively unsafe and they both separate. A?Nick informs Offred that commanding officer wants to see her in his office tomorrow. Summery- Chapter 18 A?Offred returns to her room. A?She lies on the bed believing about Luke. A?Offred images Luke dead, his organic structure lying in the brushs where they had been caught seeking to get away. A?She imagines of a 2nd state of affairs where Luke is captured and imprisoned. A?She thinks of a 3rd state of affairs where he has escaped safely from the boundary lines and that one twenty-four hours she will have a message from him in an unexpected manner. A?Simultaneously, Offred believes in all three of these state of affairss, so that if any one of them was to go true she would non be surprised. Seminar III: Pages 97-131 A?This seminar will concentrate on the subjects of Oppression and Fertility through the usage of Elementss of Cognitive design. Oppression A?Shown through lSocial stratums created in Gilead society lUse of Handmaids as a natural resort lHandmaid s Inability to revenge Birthrate A?Shown through lHandmaid s ability to gestate lCommander s Wive s sterility Character- Aunt Lydia s remark A?Point: Through Offred s ideas it is emphasized that the exclusive intent of Handmaids is to engender citizens for Gilead. A?Proof: Remember, said Aunt Lydia. For our intents your pess and your custodies are non indispensable. ( Atwood 114 ) Analysis A?Aunt Lydia s remark is a apt representation of the Handmaid dystopia, which is emphasized through subjugation carried unfeelingly on Moira. Atwood shows to the reader that Aunts besides possess some sort of power even though adult females are already at a lower prestigiousness than work forces in the totalitarian society of Gilead. Atwood besides portrays Handmaids as a uterus with weaponries and legs ; even if their weaponries and legs were to be amputated Handmaids will still be able to function their exclusive intent of being babe vass. It is merely their birthrate which is valued in the Gileadean society. Secondary Beginning A? The Handmaid s ain narrative dressed ores on the destiny of adult females in Gilead who are seen and used as mere agencies of procreation. [ ] Handmaids are considered two-legged uterus ( 176 ) or stupid affair in the generative procedure which is, like everything else in this dystopia, dominated by work forces. Klarer, Mario. Orality and literacy as gender-supporting constructions in Margaret Atwood s The Handmaid s Tale. Winnipeg, MB: Mosaic, 1995. Character- Offred s remark A?Point: Offred high spots the commanding officers s subjugation on the Handmaids. A?Proof: I wait, for the family to piece. Family: that is what we are. The Commander is the caput of the family. The house is what he holds. To hold and to keep, till decease do us portion. ( Atwood 99 ) Analysis A?Men are superior to adult females is the cardinal foundation of the totalitarian society of Gilead. Commander is one of the most of import and elect work forces governing Gilead. Offred suffer from the subjugation in Gilead due to her being selected from the government to engender kids for the commanding officer. This is possibly the wages given to her for being fertile. Atwood gives the reader an overview at the significance of the commanding officer: if anything was to go on to the commanding officer the purported family will divide apart. For illustration, Sarena Joy will likely go a Martha, as marring once more is out. It can besides be speculated that sorrow and subjugation of Offred is due to the commanding officer. Tropology- Container A?Point: The writer uses tropology to stress the subject of birthrate and Offred s emotions. A?Proof: We are containers, it s merely the interiors of our organic structures that are of import. The outside can go difficult and wrinkled, for all they care, like the shell of a nut ( Atwood 119 ) . Analysis A?Metaphor: Offred s organic structure is compared with the container A?It is shown through this citation that the society of Gilead has used birthrate to make subjugation on adult females. A?Atwood claims that adult females are valued through their birthrate. This is a ground possibly for Offred to be alive. ( Basically it doesn t affair how a adult female is, the lone thing that affairs is her birthrate. ) A?Their organic structures are used to reap babes for the commanding officer and his married woman. A?She is besides compared to a shell, connoting to the reader that she is been used like an object. A?This is besides a ground for Offred s sadness as she has lost her ain household, while she is giving birth to a kid for a different household, alternatively of her ain. A?She is moving like a alternate. A?It is dry that the true value of birthrate is held by Offred, although she is been entreated by sterile adult female such as Serena Joy. So fundamentally, Serena Joy is commanding Offred s birthrate, although it s non her ain. Tropology- Rachel and Leah A?Point: Atwood uses a metaphor to stress that Offred s place in Gilead is similar to that of the amah, Bilhah. This Biblical mention is related to the current province of the society. A?Proof: Then comes the mouldy old Rachel and Leah material we had drummed into us at the Center. Give me kids, or else I die. Am I in God s position, who halts withheld from thee the fruit of the uterus? Behold my amah Bilhah. She shall bear upon my articulatio genuss, that I may besides hold kids by her ( Atwood 110 ) . Analysis A?This province of the Gilead Society is based on this scriptural mention and hence it is used as a literary component to pull a comparing. A?This helps the authorities to command the society because faith is used as a powerful tool to either unite or separate people in a society. A?Fertility is related closely to this quotation mark as birthrate is used as a tool to suppress the fertile adult females such as Offred and give power to the infertile. A? For this intent, the first-person storyteller has been assigned as a alleged Handmaid to a taking functionary ( Commander ) and his aging married woman in order to replace for the sterile married woman. Klarer, Mario. Orality and literacy as gender-supporting constructions in Margaret Atwood s The Handmaid s Tale. Winnipeg, MB: Mosaic, 1995. Location- Sitting room A?Point: Oppression diminishes the sense of authorization. A?Proof: I would wish to steal something from this room. [ aˆÂ ¦ ] It would do me experience that I have power. ( Atwood 99 ) Analysis A?Offred needed to steal to see independency and power. Oppression has robbed her of her rights, freedom and sense of authorization. She has to fall back to stealing to experience complete and powerful an act against her ain moralss. Location- Sitting room A?Point: One s security and life takes precedence over money and other secular things during times of subjugation. A?Proof: Money has trickled through this room for old ages and old ages, as if through an belowground cavern, crusting and indurating like stalactites ( Atwood 97-98 ) Analysis A?This quotation mark depicts a clip when money would be wholly worthless due to the isolation and subjugation environing one s life. It shows that the human inherent aptitude to last is more profound than one s demand or desire for wealth and luxury. A? The exigencies of Atwood s hereafter, nevertheless, brought about by utmost environmental pollution and a attendant drastic lessening in birthrate, necessitate and warrant a pattern like handmaidenry, criminal as it might be by today s fundamentalist canons. Beauchamp, Gorman. The Politics of The Handmaid s Tale. Pittsburgh, PA: The Midwest Quarterly, 2009. Discussion A?We read that the Commander takes the Bible out of the box, in which it was kept locked, before the ceremonial. What is the significance of this and what does it typify? Are all work forces allowed to possess the Bible or merely the elites? A?Which of us ( Offred or Serena Joy ) is worse for the Commander and why? A?Serena Joy allow other people watch Television with here, even though the segregation in that society is of the position of the people. Why would she make that? What is your sentiment about it? Would you hold done the same?

Korea in the Cold War Essay Example | Topics and Well Written Essays - 2000 words

Korea in the Cold War - Essay Example 883). The war broke in June 25, 1950; led by the Soviet made tanks, the North Korean military rumbled across the thirty-eighth parallel. South Korea was caught unprepared, and their forces were pushed back southward to a treacherously tiny defensive region around Pusan. In the process of restoring peace between these two regimes, General MacArthur was the U.N. commander in the entire operation. Instead of fighting his way out of the southern Pusan perimeter, MacArthur launched a bold amphibious landing behind the rival’s lines at Inchon. This action succeeded, and the North Koreans scrambled back behind the asylum of the thirty-eighth parallel. MacArthur received authorization to cross the border to North Korea by the U.N. Assembly; President Truman ordered him northward. MacArthur insisted there was no substitute for victory, and his comments against Truman led to his removal from command (Kennedy et al. 884). The Korean War provided the occasion for a vast expansion of the A merican army. President Truman gave orders to MacArthur, and this shows that America was extensively involved in the war. Through the National Security Council Memorandum Number 68 (NSC-68), President Truman ordered enormous military buildup which was beyond what was essential for the instant purposes of the Korean War. (Kennedy et al. 883). Truman took advantage of the temporary absence of the Soviet Union from the U.N. Security Council, to obtain an undisputed condemnation of North Korea as the assailant. Without consulting the Congress, Truman ordered U.S. naval and air units to support South Korea. When America realized there was no intervention from China or the Soviet Union, they raised their stakes in Korea. The Chinese communists counter attacked North Korea when hostile troops approached the Yalu River border between China and Korea. The effects of the Korean War later led to disintegration of North Korea and South Korea. In July 1951, peace discussions started in a rude meadow tent close to the firing line, but these talks were also immediately hitched on the issue of prisoner exchange. Talks hauled unproductively for almost two years (Kennedy et al. 885). The events of this war led to hilarious welcome of MacArthur’s actions whereas Truman was condemned as an appeaser of Communist China and Communist Russia. These two countries up until now involve themselves in the blame game, in relation to nuclear weapons. # 3 The cold war began in 1945 after the end of the World War II. After Americans celebrated their nation’s victories in Asia and Europe, they started ending relations with their wartime ally after the Soviet Union threatened a new and more terrible international conflict (Kennedy et al. 858). According to historical relations of United States and the Soviet Union, there was little hope that these two nations would reach pleasant understandings about the form of the postwar world. Mutual suspicions were antique, abiding, and abundant. Communism in the Soviet Union and capitalism in America facilitated the cold war. The delays of opening up a second fr ont against Germany by America and Britain nourished the skepticism of the Soviet towards the West. America and Britain had also frozen their Soviet ally out of the project of developing atomic weapons, further adding the mistrust. The Washington authorities deteriorated